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The Greatest Money-Making Secret in History!

********************************************************

by Joe Vitale

Author of the #1 best-seller, Spiritual Marketing,

and way too many other books to list here


The Greatest Money-Making Secret in History! . Joe Vitale . Page 2

Copyright © 2003 by Joe Vitale. All rights reserved.

All articles by contributors are used with their permission.

The authors of those articles retain their own copyright.

Cover cartoon by Sean D.Souza of www.psychotactics.com

Proofreading by Jenny Meadows


This publication is designed to provide accurate information in

regard to the subject matter covered. It is offered with the

understanding that the author and publisher are not engaged in

rendering medical or psychological service. This book is not

intended to be a substitute for therapy or professional advice.


NOTE:

You may distribute this e-book freely to

anyone you desire. For actual printed copies

of this book, available in softcover or

hardcover format, please visit

www.amazon.com or www.1stbooks.com

or call 1-888-280-7715



To contact the author of this book,

please email giving@mrfire.com

or visit his website at www.mrfire.com

The Greatest Money-Making Secret in History! . Joe Vitale . Page 3






Dedication

This book is dedicated to John Harricharan,

best-selling author, spiritual advisor and dear friend

. a man who has given freely his entire life.

The Greatest Money-Making Secret in History! . Joe Vitale . Page 4





Table of Contents

Introduction: The Power of Giving by John Harricharan

1. The Greatest Money-Making Secret in History!

2. The Great Secret to Activating the Law

3. The Great Back-Door Secret to Wealth

4. Beware The Great Trap

5. My Great Confession

6. The Great Man Who Gave Away 30 Million Dollars

7. What Is True Giving, or, Do You Have An .Equation

Mentality.?

8. Show Me The Money!

9. The Greatest Spiritual Mind Treatment

10. How to Think like God

11. Leo Buscaglia.s Big Mistake

12. Does Free Have Value?

13. 47 Limiting Beliefs About Money . And How to Release

Them Right Now by Mandy Evans

14. Enlightenment by E-mail, or, How to Make Your Great TUT

Come True

15. How Giving Led to $1,500,000 by John Milton Fogg

16. A Law That Never Fails by Dr. Robert Anthony

17. Giving Really Does Lead to Receiving by Bob Burg

The Greatest Money-Making Secret in History! . Joe Vitale . Page 5

18. Giving and Receiving: The Fine Print No One Told You

About by John Zappa

19. How to Get What You Want by Susie and Otto Collins

20. What to Give When You Don.t Have Any Money by

Christopher Guerriero

21. It Took Me 30 Years to Learn This Secret by Richard

Webster

22. How Giving and .Swiping. Led to Passive Income by Larry

Dotson

23. How Giving Made a Book a #1 Best-Seller by Mike Litman

24. The Principle of Giving and the Hypnotic Interchange

Phenomenon by Allen D.Angelo

25. Why Giving Is Really Hidden Selling by Jo Han Mok

26. The Couple Who Created A Debt-Free Spiritual Empire

27. How to Tell If You Will Be Rich

28. Where Will You Give Today?

29. The 3 Greatest Prosperity Books Of All Time

About the Author

The Greatest Money-Making Secret in History! . Joe Vitale . Page 6


.If ever there is a lack of any kind, whether it is need for

employment, or for money, or for guidance, or even for healing,

something is blocking the flow. And the most effective remedy:

Give!.

-- Eric Butterworth, Spiritual Economics: The Prosperity Process

The Greatest Money-Making Secret in History! . Joe Vitale . Page 7



The Power of Giving

An Introduction

By John Harricharan

It was a really hot summer’s day many years ago. I was on my

way to pick up two items at the grocery store. In those days, I was a

frequent visitor to the supermarket because there never seemed to be

enough money for a whole week’s food-shopping at once.

You see, my young wife, after a tragic battle with cancer, had

died just a few months earlier. There was no insurance -- just many

expenses and a mountain of bills. I held a part-time job, which

barely generated enough money to feed my two young children.

Things were bad -- really bad.

And so it was that day, with a heavy heart and four dollars in

my pocket, I was on my way to the supermarket to purchase a gallon

of milk and a loaf of bread. The children were hungry and I had to

get them something to eat. As I came to a red traffic light, I noticed

on my right a young man, a young woman and a child on the grass

The Greatest Money-Making Secret in History! . Joe Vitale . Page 8

next to the road. The blistering noonday sun beat down on them

without mercy.

The man held up a cardboard sign which read, "Will Work for

Food." The woman stood next to him. She just stared at the cars

stopped at the red light. The child, probably about two years old, sat

on the grass holding a one-armed doll. I noticed all this in the thirty

seconds it took for the traffic light to change to green.

I wanted so desperately to give them a few dollars, but if I did

that, there wouldn’t be enough left to buy the milk and bread. Four

dollars will only go so far. As the light changed, I took one last

glance at the three of them and sped off feeling both guilty (for not

helping them) and sad (because I didn’t have enough money to share

with them).

As I kept driving, I couldn’t get the picture of the three of them

out of my mind. The sad, haunting eyes of the young man and his

family stayed with me for about a mile. I could take it no longer. I

felt their pain and had to do something about it. I turned around and

drove back to where I had last seen them.

I pulled up close to them and handed the man two of my four

dollars. There were tears in his eyes as he thanked me. I smiled and

drove on to the supermarket. Perhaps both milk and bread would be

on sale, I thought. And what if I only got milk alone, or just the

bread? Well, it would have to do.

I pulled into the parking lot, still thinking about the whole

incident, yet feeling good about what I had done. As I stepped out of

the car, my foot slid on something on the pavement. There by my

The Greatest Money-Making Secret in History! . Joe Vitale . Page 9

feet was a twenty-dollar bill. I just couldn’t believe it. I looked all

around, picked it up with awe, went into the store and purchased not

only bread and milk, but several other items I desperately needed.

I never forgot that incident. It reminded me that the universe

was strange and mysterious. It confirmed my belief that you could

never out give the universe. I gave away two dollars and got twenty

in return. On my way back from the supermarket, I drove by the

hungry family and shared five additional dollars with them.

This incident is only one of many that have occurred in my life.

It seems that the more we give, the more we get. It is, perhaps, one

of those universal laws that say, "If you want to receive, you must

first give."

There is a little rhyme that goes like this:

"A man there was, and they called him mad,

The more he gave, the more he had."

Most times, we think that we don’t have anything to give. Yet, if

we look more closely, we’ll see that even the little we have could be

shared with others. Let us not wait for a time when we think we’ll

have lots and then we’ll give. By giving and sharing the little we

have, we open up the storehouse of the universe and permit rivers of

good to come our way.

Don’t take my word for it. Just honestly try to give and you’ll be

surprised at the results. Generally, the returns do not come back

The Greatest Money-Making Secret in History! . Joe Vitale . Page 10

from those we give to. It comes back from sources we could hardly

imagine. So give your way to riches.

Take a chance on this universal principle. Take a chance on

yourself. Universal principles always work.

Sometimes the return from giving happens very quickly as in

the true story above. Other times, it takes much longer. But be

assured of this: Give and you will receive -- and you’ll receive lots

more than you ever gave.

And when you give, don’t do it with a heart of fear, but with a

heart full of gratitude. You will be amazed at how it all works out.

Open the gates of affluence in your life by giving a bit of what you

have to those in need. As the great Teacher said, .Give and it will be

given unto you..

Try it. You’ll like it.

John Harricharan is the award-winning author of "When You Can

Walk on Water, Take the Boat.. See a free sample download at

http://www.waterbook.com . Also visit http://www.insight2000.com

and http://www.powerpause.com

The Greatest Money-Making Secret in History! . Joe Vitale . Page 11


The Greatest Money-Making

Secret in History!

If you want money, you only have to do one thing.

It’s the one thing some of the wealthiest people on the planet

have done and are doing.

It’s the one thing written about in various ancient cultures and

still promoted today.

It’s the one thing that will bring money to anyone who does it

but at the same time most people will fear doing it.

What is that one thing?

John D. Rockefeller did it since he was a child. He became a

billionaire.

Andrew Carnegie did it, too. He became a tycoon.

What is the greatest money-making secret in history?

What is the one thing that works for everyone?

Give money away.

That’s right. Give it away.

The Greatest Money-Making Secret in History! . Joe Vitale . Page 12

Give it to people who help you stay in touch with your inner

world.

Give it to people who inspire you, serve you, heal you, love

you.

Give it to people without expecting them to return it, but give it

knowing it will come back to you multiplied from some source.

In 1924 John D. Rockefeller wrote to his son and explained his

practice of giving away money. He wrote, "...in the beginning of

getting money, away back in my childhood, I began giving it away,

and continued increasing the gifts as the income increased..."

Did you notice what he said?

He gave away more money as he received more income. He

gave away $550 million dollars in his lifetime.

Some people think Rockefeller started giving away dimes as a

publicity stunt to improve his image. That.s not true. The public

relations man who worked for Rockefeller was Ivy Lee. In Courtier

To The Crowd, a great biography of Lee, Ray Eldon Hiebert states

Rockefeller had been giving money away for decades on his own.

All Lee did was let the public know.

P.T. Barnum gave money away, too. As I wrote in my book on

him, There’s A Customer Born Every Minute, Barnum believed in

what he called a "profitable philanthropy." He knew giving would

lead to receiving. He, too, became one of the world’s richest men.

Andrew Carnegie gave enormously, too. Of course, he became

one of the richest men in America.s history.

The Greatest Money-Making Secret in History! . Joe Vitale . Page 13

Bruce Barton, cofounder of the famous BBDO advertising

agency and the key subject of my book The Seven Lost Secrets of

Success also believed in giving. In 1927 he wrote:

.If a man practices doing things for other people until it

becomes so much a habit that he is unconscious of it, all the good

forces of the universe line up behind him and whatever he

undertakes to do..

Barton became a best-selling author, business celebrity,

contributor to numerous causes, and very, very, wealthy.

While some might argue that these early tycoons had the money

to give, so it was easy for them, I would argue that they got the

money in part because they were willing to freely give. The giving

led to the receiving. The giving led to more wealth.

I.ll repeat that:

The giving led to the receiving.

The giving led to more wealth.

Today it’s fashionable for businesses to give money to worthy

causes. It makes them look good and of course it helps those who

receive it. Anita Roddick’s Body Shop stores, Ben Cohen and Jerry

Greenfield’s ice cream, and Yvon Chouinard’s Patagonia, are living

examples of how giving can be good for business.

But what I’m talking about here is individual giving. I’m talking

about you giving money so you will receive more money.

If there’s one thing I think people do wrong when they practice

giving, is they give too little. They hold on to their money and let it

trickle out when it comes to giving. And that’s why they aren’t

The Greatest Money-Making Secret in History! . Joe Vitale . Page 14

receiving. You have to give, and give a lot, to be in the flow of life

to receive.

I remember when I first heard about the idea of giving. I

thought it was a scheme to get me to give money to the people who

were telling me to do the giving.

If I did give, it was like a miser. Naturally, what I got in return

was equivalent to what I gave. I gave little. I got little.

But then one day I decided to test the theory of giving.

I love inspiring stories. I read them, listen to them, share them,

and tell them. I decided to thank Mike Dooley of www.tut.com for

the inspiring messages he shares with me and others every day by

email.

I decided to give him some money. In the past I would have

given him maybe five dollars. But that’s when I came from scarcity

and feared the giving principle wouldn’t work. This time would be

different. I took out my checkbook and wrote a check for one

thousand dollars.

It was the largest single contribution I had ever made in my life

at that time.

Yes, it made me a tiny bit nervous. But it mostly made me

excited. I wanted to make a difference. I wanted to reward Mike.

And I wanted to see what would happen.

Mike was stunned. He got my check in the mail and nearly

drove off the road as he headed home. He couldn’t believe it. He

even called me and thanked me. I enjoyed his boyish surprise. It

made me feel like a million bucks. (Note that!)

The Greatest Money-Making Secret in History! . Joe Vitale . Page 15

I loved making him so happy. I delighted in giving the money

to him. Whatever he did with it was fine with me. What I got was an

incredible feeling of helping someone continue doing what I

believed in. It was an inner rush to help him. I still rejoice at sending

him the money.

And then something wonderful began to happen.

I suddenly got a call from a person who wanted me to co-author

his book, a job that ended up paying me many times over what I had

given away.

And then a publisher in Japan contacted me, wanting to buy the

translation rights to my best-selling book, Spiritual Marketing.

They, too, offered me many times what I had given Mike as a gift.

A true skeptic can say these events are unrelated. Maybe in the

skeptic’s mind, they aren’t. In mine, they are.

When I gave money to Mike, I sent a message to myself and to

the world that I was prosperous and in the flow. I also set up a

magnetic principle that attracted money to me: As you give, so you

will get.

Give time and you’ll get time.

Give products and you’ll get products.

Give love and you’ll get love.

Give money and you’ll get money.

This one tip alone can transform your finances. Think of the

person or persons who have inspired you over the last week. Who

made you feel good about yourself, your life, your dreams, or your

goals?

The Greatest Money-Making Secret in History! . Joe Vitale . Page 16

Give that person some money. Give them something from your

heart. Don’t be stingy. Come from abundance, not scarcity. Give

without expecting return from that person, but do expect return.

As you do, you will see your own prosperity grow.

That.s the Greatest Money-Making Secret in History!

"If you see it, touch it.

If you touch it, feel it.

If you feel it, love it.

If you love it...Give it."

Because NOTHING speaks to the UNIVERSE louder, of your

BELIEF in self, abundance, and love, than giving.

And when the Universe hears, more will be added unto you. NOT AS

A REWARD, but because you truly believed... in self, abundance,

and love.

-- from www.tut.com

The Greatest Money-Making Secret in History! . Joe Vitale . Page 17


The Great Secret To

Activating The Law

The lady on the phone had a question.

.I.ve been giving money away for years and I haven.t seen my

own prosperity grow at all. What am I doing wrong?.

.Where are you giving money?.

.To my local church..

.Why are you giving them money?. I asked.

.They need it..

.How do you feel when you give it to them?.

.Like I am helping them out of a hole..

.But how do you really feel when you give them money?.

There was a moment of silence.

.Well, it.s a pain,. she admitted. .I cringe when I write them a

check..

Not good.

.If you feel lousy when you give money, then you are

associating money with bad feelings,. I explained. .You probably

The Greatest Money-Making Secret in History! . Joe Vitale . Page 18

don.t want to attract more bad feelings, so you probably won.t

attract much more money, either..

.Wow. I never thought of it that way..

.And if you give because someone asked for it or even pleaded

for it, then you are reinforcing need,. I explained. .In order for you

to experience increased wealth, you want to give money wherever it

makes you feel good to do so. In other words, giving to someone

who needs it is a noble thing to do. Do it. But that.s not the principle

I.m talking about here..

.I get it!. she said. I couldn.t help but think some other part of

the universe was helping her understand what I couldn.t explain.

.What did you get?. I asked.

.I.ve been keeping the church in a begging mode,. she said.

.My heart wants to give money to wherever I feel spiritual

nourishment. Sometimes that.s my church. Sometimes it.s not..

.You got it!. I said.

And there you have it.

You can give money to any causes you like. I.ve helped The

Red Cross, the Make-A-Wish Foundation, cancer funds, and more.

But I didn.t expect my finances to increase from that giving. That

generosity was helping, yes, but not necessarily activating spiritual

law.

The spiritual law of financial income seems to happen when

you give money freely to wherever you get your spiritual

nourishment, with a small expectation that somehow, some way,

some day, your finances will increase as a result.

The Greatest Money-Making Secret in History! . Joe Vitale . Page 19

Giving to worthy causes might activate the law if you feel you

received spiritual nourishment from those causes. But if you didn.t,

and you give anyway, you are probably just helping people in need.

That, of course, is noble. I say do it.

Again, the subject of this book is the greatest money-making

secret in history. And you activate that secret when you give freely,

joyously, to wherever you currently get spiritual nourishment and

nurturing.

.Money is an outer form of spiritual substance..

-- Georgiana Tree West, Prosperity.s Ten Commandments

The Greatest Money-Making Secret in History! . Joe Vitale . Page 20



The Great Back-Door

Secret to Wealth

I received a check in the mail today from a long-lost friend.

The check is for only a portion of the money he owes me. But

since he took almost ten years to send this amount, I am glad to see

it.

Ten years ago he hired me to write a detailed marketing strategy

for him. At that time, I charged a few thousand dollars for such a

service. He agreed to it and said he would pay. I did the work and he

didn.t pay.

Because he was my friend, I let the invoice slide. Months went

by. Then years. Then he moved to another state. And I moved to

another city. He went on his way in life and basically dropped out of

my awareness. I went on my own way and fairly quickly became

somewhat famous on the Internet for my books and tapes.

The Greatest Money-Making Secret in History! . Joe Vitale . Page 21

One day a few months ago I received an email from someone

who wanted to co-author a book with me. He said he knew some of

my friends, and mentioned the one who owed me money.

As soon as I saw my old friend.s name, my blood pressure rose.

I felt myself get angry. I felt ripped off. Betrayed. Hurt.

I took some deep breaths and calmed myself down. I talked to

myself. I reminded myself that the universe is a big place (some

understatement) and that wealth can come from many avenues, not

just from past invoices. I decided to forgive my friend. And I did,

mentally. I sincerely let him and his debt go. I didn.t need the

money. And I didn.t need to be right.

After maybe nine years, my friend sent me an email. He said he

knew he owed me money. He explained that he had tough times,

that he had moved, that he was trying to make it as a professional

speaker. He added that he wanted to bring peace to our old

friendship.

I wrote him a brief note saying we already had peace. I also

invited him to pay off his invoice by sending me a check for a tiny

percentage of what he owed me (about twenty percent, as I recall).

He agreed.

Well, he didn.t send me a check. Not right away, anyway.

Several more months passed before I heard from him again. This

time it was another email, and this time he was again explaining his

situation to me.

I remained at peace. I knew I would have money. It didn.t have

to come from him. The universe---whatever you want to call that

The Greatest Money-Making Secret in History! . Joe Vitale . Page 22

power bigger than you or I---would see that money came to me as

long as I stayed in the flow. And being at peace is a good way to

stay in the flow.

And, as I explained in the beginning of this chapter, the check

arrived today.

I have no idea how my old friend felt as he wrote that check. I

hope he did it with a heart full of joy. If so, he activated the moneyattracting

principle.

I know when I wrote a check for $500 to my brother, who had

helped me out of a bind twenty years before and I finally paid him

off, I felt exhilarated. Writing that check to Ted made me feel like a

king. And it gave me such an inner sense of peace that that alone

was worth a million dollars.

I.m calling this sense of peace---or forgiveness, if you will---a

back-door secret to wealth.

Where in your life are you holding grudges because someone

owes you money? Or maybe because you owe someone money?

Let it go. Talk to yourself. Allow yourself the heavenly

awareness that the universe provides, not your friends. Money

doesn.t come to you from them, it comes to you through them.

Once you can let the grudges go, you free yourself to receive.

The Greatest Money-Making Secret in History! . Joe Vitale . Page 23


Beware This Great Trap

The article that gave birth to this book was called .The Greatest

Money-Making Secret in History,. which was a shorter version of

chapter one.

That article became so popular that it was distributed to

thousands of people across the Internet. Ezine publishers reproduced

and distributed it. Content websites stored the article on their sites.

And dozens of people wrote me, most thanking me and praising the

article.

But a few of the emails I received were curious. They were

from people asking me for money.

Apparently they read my article and concluded that I was

someone who would give money to anyone who asked for it. So

they wrote and asked for it.

The problem is, that.s not what the article describes as the great

secret for attracting wealth. I never wrote, .Ask for money and

The Greatest Money-Making Secret in History! . Joe Vitale . Page 24

you.ll get wealthy.. Instead I conveyed the message, .Give money

to wherever you received spiritual nourishment and you.ll activate

the money-attracting law..

I wrote to every person who had written to me asking for

money. I explained the concept.

None of them wrote back.

I.m bringing this experience up for you to consider for two

reasons:

1. Don.t beg for money and expect to get wealthy. Just look

at the beggars on the streets. They are not living

prosperous life styles. They are just getting by, if that. Or

look at the people who do fund-raising. Most of them are

begging, though they would never call it that, and they

never seem to have enough. Is that a clue or what?

2. Don.t give money to beggars and expect to get wealthy. I

didn.t say don.t help the poor, though it.s questionable

how much it helps them to hand them things. Instead,

I.m saying don.t give money to people just because they

ask for it and expect to turn on the universe.s cornucopia.

I see giving money out of a sense of obligation or duty as a trap.

That was always the problem I had with ministers who asked

people to give money because either (a) they needed it or (b) the

Bible decreed it.

The Greatest Money-Making Secret in History! . Joe Vitale . Page 25

Either may be true. But if you or anyone gives money without a

feeling of joy in your heart, it is highly unlikely that the money you

gave will come back to you multiplied.

The best way to determine where to give money is to ask

yourself one simple question:

Where did you receive the most joy?

And if you want further clarity, or more questions to assist you

in knowing where to give money, try these on for size:

Where were you reminded of your divinity?

Where were you encouraged to go for your dreams?

Who made you feel glad to be alive?

Whatever your answer, that.s where to give your money.

.Many people have had a psychological block against tithing

(giving), because so many theologians have stressed what tithing

would do for the church rather than what it could do for the

individual..

-- Catherine Ponder, Open Your Mind to Prosperity

The Greatest Money-Making Secret in History! . Joe Vitale . Page 26




My Great Confession

Okay, I.ll confess.

I found it hard to believe I would receive money if I gave

money.

It just sounded like such a con, like a strategy promoted by

people who wanted me to give money to them.

Well, I was too smart for that.

I decided that I would not give money, but that I would instead

give books.

That.s right. Books. I had plenty of books. Since I had worked

as a New Age journalist and book reviewer for many years, I had

collected a lot of books. I had more than I needed. Why not give

some of them away?

I still remember making the decision. I was lying in bed in

Houston, where I lived at the time, reflecting on how to get

prosperous.

The Greatest Money-Making Secret in History! . Joe Vitale . Page 27

I remember thinking, .I can become the richest man in America

in terms of books..

And right then and there I decided to try out the giving principle

on books.

Within days I had called a few friends over and let them pick

out books. I didn.t let them pick out any books or all my books, of

course. But I pulled a few piles of books out and let my friends take

what they wanted.

Then, over the course of the next few months, whenever I gave

a talk someplace, I also gave out books. I found it a terrific way to

hold attention. Whenever someone.s attention seemed to wander, I

announced a free book for the next person who asked me a question.

Everyone in the room perked up.

And when I moved into this country estate where I now live, I

set about 25 boxes of books in the garage. I then threw a housewarming

party and had people come over. I told them that before

they left, they were encouraged to go through the boxes and take

what they wanted. Everyone did. One person took so many books

that he needed a dolly to wheel them to his car.

What was the result of my grand book-giving?

Ever since the day in Houston when I decided to give books to

receive books, I have always had an abundance of books.

And today I own one of the largest book collections in the

world on marketing, and another on metaphysics.

People see my collection whenever they visit here and are in

awe.

The Greatest Money-Making Secret in History! . Joe Vitale . Page 28

What they don.t understand is this:

Books will always come to me because I always give books.

I was activating the great giving principle, but on books.

Today I know to give money to receive money. And as a result,

I have money, far more than I ever did when I lived in Houston.

But in those early days, when I feared losing money and wanted

to hold on to all I had, all I could allow myself to give were books.

As a result, books came.

Listen and learn: Give what you want to receive.

.We must not try to fix the avenues through which our good is to

come. There is no reason for thinking that what you give will come

back through the one to whom you gave it..

-- Charles Fillmore, Prosperity

The Greatest Money-Making Secret in History! . Joe Vitale . Page 29




The Great Man Who Gave Away

30 Million Dollars

I just learned that a famous, colorful and charming American

philanthropist is dead.

I had always loved his book, Ask for the Moon and Get It: The

Secret to Getting What You Want by Knowing How to Ask.

His name was Percy Ross. Maybe you heard of him. Ross gave

away an estimated thirty million dollars to various charities and

organizations. He also wrote a syndicated newspaper column, called

Thanks a Million, for approximately 800 nationwide newspapers for

17 years. The column contained letters from people writing Ross,

telling him their story and asking for his help. It was fascinating.

It was fascinating because Ross could always see through

people. He would read their letters and sense if they were sincere, or

lazy, or begging. And he always replied with words of wisdom---

The Greatest Money-Making Secret in History! . Joe Vitale . Page 30

and sometimes with a check. He gave checks 120 times per week.

And in 17 years he gave away about $30,000,000.

The thing is, Ross started with two million dollars!

Do you see the giving principle at work here?

Ross began with two million dollars as his source funds. You

may not have that amount, but the story still holds true. In 17 years

Ross gave away thirty million dollars!

Again, giving leads to receiving.

Consider: Have you ever experienced a situation where you

were asked to donate money to a particular cause, and looking at

your shrinking bank balance you were torn between giving money

or not? Many people have told me stories about being in this exact

situation, but after deciding to go ahead and make a donation, these

same people were very surprised when suddenly a sum of money

came to them from some unexpected source to replace the money

they just gave away.

The truth is, if you hold on to your money, you risk losing the

very thing you are hoarding. On the other hand, if you trust good

things flow to those who give freely, you will always have funds

available to suit your needs.

To prove this, look at Percy Ross. He started his charitable ways

with $2 million dollars and yet over the course of 17 years donated

some $30 million dollars!

I miss Percy Ross.

But now you can take his place.

The Greatest Money-Making Secret in History! . Joe Vitale . Page 31



What is True Giving?

Or, Do You Have An

.Equation Mentality.?

I just got off the phone with my dear friend, Dr. Paul Hartunian,

publicity genius, philanthropist and true lover of dogs.

I asked Paul about giving and how he saw it working in his own

life and with his own personal cause. That.s when he told me

something truly eye-opening.

.Too many people make an equation out of giving,. he said.

.They give some money and then wait for it to come back to them

ten-fold. That, to me, is not true giving..

This was a shocking statement to me.

.What is true giving then?. I asked.

.I believe true giving is done anonymously,. Paul explained. .If

someone gives a million dollars to a foundation because they are

The Greatest Money-Making Secret in History! . Joe Vitale . Page 32

going to have a building named after them, then that is trading, not

giving..

Paul was bringing up a valid point.

I remember a time when someone e-mailed me, asking what

they should do if they try to give money to their friends and it.s

refused. I remember thinking, Why do your friends have to know it.s

coming from you? Can.t you give in secret?

Paul went on to tell me something even more fascinating.

.I think the secret to giving is in not caring if it comes back to

you or not,. he explained. .Once you don.t care, you.re in the

flow..

Ah, yes!

That.s the secret!

Give without expecting return --- give because your heart

moves you to give --- give because it.s your joy to give --- and

you.re in the flow of life itself.

.All I can say is that maybe the Cosmos handles the rest,. Paul

told me. .I.ve been blessed in my life but I didn.t give to be

blessed. The cosmos just took care of me..

I love how Paul Hartunian explained all of this to me. He gave

such a practical, level-headed view of giving.

.I have no problem with someone being recognized for giving,.

he added. .But if you give because you want recognition or you

expect a ten-fold return, then you.re not giving, you.re calculating..

Paul walks his talk. Around Christmas of 2002 he sent me an

email and asked if I had anything of a spiritual nature he could give

The Greatest Money-Making Secret in History! . Joe Vitale . Page 33

to the readers of his e-newsletter. He said he always gave them

publicity and money-making advice. Now he wanted to give them

something spiritual.

I suggested he let his fans read the e-book version of my #1

best-seller, Spiritual Marketing. I told him anyone could read the eversion

online at http://www.mrfire.com/spirit

Paul let his readers know. He was very generous to do so. After

all, he didn.t make a dime off my book and never would from this

endorsement. He was simply giving.

Now the punch line here is that Paul had, at that time, about

76,000 readers. That meant his gift (and my gift, too) touched a lot

of lives. Paul gave from his heart. I gave from my heart. How this

will come back to us, no one knows---except maybe the Cosmos.

Are you giving?

.The law of prosperity, whose first action is giving, comes so close

into the heart of being that we can scarcely expect to weigh and

balance it by numbers and calculations...We must give without

expectation of return..

-- Ernest C. Wilson, The Great Physician

The Greatest Money-Making Secret in History! . Joe Vitale . Page 34



Show Me The Money!

Am I the only one who really saw the movie Jerry McGuire?

That hit movie starring Tom Cruise had everyone repeating the

famous line, .Show me the money!.

I didn.t watch the movie for nearly one year after it was

released because I thought it was all about greed. Since everyone

who saw the movie smiled and repeated that one line --- .Show me

the money!. --- as if it were some sort of national mantra, I wasn.t

interested.

But then one day Nerissa and I wanted to watch something on

television. As luck would have it, Jerry McGuire was coming on the

tube right about then. So we settled in to watch it.

I was amazed. The movie wasn.t about greed at all. Yes, Jerry

came from a money-hungry place, but he soon learned that that

mindset wasn.t going to work.

Greed was out.

Greed was a dead-end street.

Greed led to a poverty of spirit.

Instead, Jerry the sports agent learns about the power of

passion. When he truly starts to care for his client, to look for and

The Greatest Money-Making Secret in History! . Joe Vitale . Page 35

activate the heart in the one player he represents (who does the same

for him), then and only then does he start to taste real success and

start to experience real happiness.

Oh, there.s no doubt the refrain .Show me the money!. is a

catchy one. It.s done so well in the movie, and said so often, and

delivered with such upbeat emotion in the one unforgettable scene,

that you can.t help but remember it.

But that.s not what the movie is about. Not to me. The movie is

about show me your heart, not show me your money.

Giving is like that.

If you give because you want money, you are not giving but

simply trading.

If you give because your heart sings to do so, then you are truly

giving.

It.s the difference between .Show me the money!. and .Show

me your heart..

The universe responds to your heart, not your money. The

money is just a symbol.

Give money from your heart.

When you do, very quickly and in the most surprising ways, the

universe itself will then .Show you the money!.

But don.t give to get. Don.t give as a negotiation with the

universe.

Give to give.

The Greatest Money-Making Secret in History! . Joe Vitale . Page 36



The Greatest Spiritual

Mind Treatment

May I offer you a gentle reminder of how the principle of

giving works?

I went online and created the following short .Spiritual Mind

Treatment. specifically for you. You can go to the same forms I did

and create one even more personal and relevant for you. Just go

online to http://www.wmop.org/Smt.htm

A .Spiritual Mind Treatment. or affirmative prayer is ".a

recognition of Spirit’s Omniscience, Omnipotence, and

Omnipresence, and a realization of humanity’s unity with Spirit..."

(Ernest Holmes, Science of Mind textbook, pg. 149.)

That may be more than you or I can understand, so let.s just call

a Spiritual Mind Treatment a formula for getting in tune with the

infinite. Call it magic. Call it a reminder. Call it a lucky charm. It

doesn.t really matter.

.Treatment is not trying to make yourself believe something

that is not so, but is based upon truth,. wrote Robert Bitzer in

The Greatest Money-Making Secret in History! . Joe Vitale . Page 37

Collected Essays of Robert Bitzer. .It is to change your belief so that

you can recognize and accept the truth..

In other words, a treatment is a way to remind yourself of what

already exists. For example, the law of giving already exists. It is

truth. A treatment would be to remind you of that fact.

You can say the words below at night, in the morning, to

yourself, or out loud. Most importantly, whenever you are about to

give money away, say these words (or ones of your own that have

meaning for you):

.I know there is an infinite energy system in the universe that is

of me, in me and around me. We are all connected to it, are in it,

and are of it. I am connected to you as well as to everyone else

through the energy that sustains us. I know that when I give

anything into this energy system, it will return to me in kind,

multiplied and amplified because the nature of the system is to grow

and expand. I am grateful for this realization, and for the gifts I

have now, am receiving, and will receive. I trust the process to work

for me, as it does for everyone who activates it with giving. So be it.

It is so!.

As always, how you feel as you say those words is what matters

most. Emotion activates the law.

Feel joyous.

The Greatest Money-Making Secret in History! . Joe Vitale . Page 38


How To Think Like God

About ten years ago I gave a talk entitled .How to Think Like

God.. People loved it. The few who were there that day in Houston

still remember it. And last year I put the talk online, where anyone

could listen to it over the Internet. Everyone loves it.

The reason it has such broad appeal is it.s so freeing. .Thinking

like God. is all about no-boundary thinking. Do you really think

God would have limits? Do you really think God would talk about

lack and limitation? Do you really think God would have excuses

for not doing things?

I don.t think so.

In my talk I told stories about Barry Neil Kaufman and his wife,

Susie, healing their son of autism.

I also talked about Meir Schnieder, born blind and diagnosed as

incurable, who now sees and helps others to gain or regain their

vision.

And I talked about my work with Jonathan, the miracles coach I

had worked with years ago. (Most of the stories are in my book

Spiritual Marketing.)

The Greatest Money-Making Secret in History! . Joe Vitale . Page 39

The point here is this: If you were to pretend you could think

like God, how would you think? What would you do? What would

you say?

I.m pretty sure God wouldn.t balk at giving money (or anything

else).

I.m pretty sure God wouldn.t worry about how money would

come to Him (or Her).

I.m pretty sure God wouldn.t put a limit on what He/She gave,

either.

So: What would you do if you thought like God?

This wonderful question spills over into every area of your life.

How would you act in your relationships if you thought like

God?

How would you act at work if you thought like God?

How would you behave in society if you thought like God?

This is more than a liberating exercise in creative imaging. This

is a chance to expand your heart, too.

How do you think like God?

You pretend.

You pretend you are God.

If you were God, how would you think?

Personally, I don.t think with any limitations at all when I start

to role-play thinking like God.

My mind starts to consider anything and everything: Cure

cancer? Of course! Win millions in the lottery? Easy! Solve world

hunger? No sweat!

The Greatest Money-Making Secret in History! . Joe Vitale . Page 40

Of course, implementing those wide-reaching goals is another

story.

So let.s bring it back home, to the individual, to you, and to me.

If I thought like God in my own life, what would I do different?

Well, this book is a good example.

I spoke to John Harricharan on Friday afternoon. He.s a dear

friend and spiritual advisor. He was in one of his psychic places that

day and told me I would soon write another book.

You don.t have to be psychic to know that, of course. I.m an

author. I.ll always write another book.

But something in me triggered when John said another book

was coming. We talked about book ideas for a few minutes. He

pointed out how popular my article had been, the one titled, .The

Greatest Money-Making Secret in History.. He said a book on that

would help the world, and be very welcome.

While I hadn.t told John this before, I had wanted to write a

book based on my article. John.s gentle push was all I needed.

I started writing the book the very next day. As I type these

words it is now Monday --- three days later.

In short, by thinking like God, I removed all limits to how long

it takes to write a book.

This one was done over a weekend, more or less.

Not bad.

Back to you: If you thought like God, what would you do right

now?

If it.s give money, go give it.

The Greatest Money-Making Secret in History! . Joe Vitale . Page 41

If it.s write a book, start typing.

If it.s start a business, get going.

There are no limits.

Just think like God.

.In my personal experience, the reasons for tithing were never

explained clearly enough, and there was always so much pressure

from the head of the church that it never seemed like a free-will gift,

given in loving gratitude, but rather just another bill we had to pay.

Because of that attitude, tithing usually doesn.t have the effect of

opening the prosperity flow. The attitude, motive and Spirit with

which we give this money back to the Universe is the most important

thing about our gift. Our motivation must be that the money we are

giving away is a gift of love we are giving back to the Universe in

gratitude and appreciation for our gift of life..

-- Patricia Diane Cota-Robles, It Is Time For You To Be

Financially Free!

The Greatest Money-Making Secret in History! . Joe Vitale . Page 42


Leo Buscaglia.s Big Mistake


I met Leo Buscaglia many years ago. He was the charming,

passionate, and colorful author of the best-selling book, Love. He

once said in a lecture, .I own the copyright on love!.

He was a loveable man. His words warmed my heart and

inspired my soul. Marian, my wife at the time, and I used to watch

Leo on television. He inspired us.

We were learning about tithing at the time. I was very skeptical.

I still thought giving was a scheme. But Marian was always more

open-minded and trusting than me. She practiced giving more than I

did in those early years.

One day, when Marian looked around to see who she was going

to send money to, she easily remembered Leo Buscaglia. She

wanted to thank him for all his sharing, and for reminding her

through his books and talks to always live a life of love.

So Marian found his address and sent him a check. I remember

how happy she looked as she wrote him a note and mailed him the

gift. Her heart was alive.

But then something sad happened.

A few weeks later, Marian received a letter from Leo Buscaglia.

He had returned her check. He added a note that said he had plenty

The Greatest Money-Making Secret in History! . Joe Vitale . Page 43

and didn.t want or need more, so please give the check to someone

in need.

Marian was hurt. She was offended. She felt rejected. She saw

the refusal of the gift as a dismissal of her. It was a sad moment.

While we could talk about Marian.s response to the letter she

received, my point here is more about Leo.s action. I think Leo

made a mistake. In order to be in the flow of life, you must give as

well as receive. Leo cut off the flow.

Much later I learned --- from Leo himself --- that he had

experienced several robberies. His house had been broken into and

his belongings taken. It happened to him at least twice that I recall.

I can.t help but think Leo had inner blocks about receiving.

Those blocks showed up in his outer world by losing all he had. I

could be wrong, but I really wonder if there was a connection

between his refusing gifts and losing what he had.

Let.s learn from Leo.s mistake.

When someone offers you money, accept it.

When someone offers you a compliment, accept it.

When someone offers you any gift, joyfully welcome it.

If you refuse gifts, compliments, and money, you are closing a

door on the prosperity that is trying to come to you. The key is to be

in the flow. When you give and receive, you are participating in the

flow of life.

After all, money has to circulate to do everyone any good.

Give it.

And when it returns to you, receive it.

The Greatest Money-Making Secret in History! . Joe Vitale . Page 44


Does Free Have Value?

There.s a theory in marketing that people don.t appreciate what

they get for free.

Is that true?

While it is true that the word .Free. is probably the most

powerful and persuasive word someone can use in their marketing, it

may also be true that anything someone receives for free is usually

treated with disregard or disrespect.

This has been proven over and over again. Consultants who

give their time and services away often find the people who received

their gifts don.t appreciate them. In general, only when someone

pays for something do they pay attention to it.

But is that true in the art of giving money?

First, I don.t think so.

Second, it doesn.t matter.

Let.s look at both statements.

First, I don.t think people look down on gifts of money because

money is such a highly charged symbol in our world. People

The Greatest Money-Making Secret in History! . Joe Vitale . Page 45

scramble, fight, work, worry and die for money. They know its

value. When most people receive it, they welcome it. Some people

will grumble about the money not being enough, but that.s their

belief in lack and limitation. In general, give money and people will

know you gave them something of real value.

Second, I don.t think it matters what they think about the

money or what they do with it. You.re giving the money to activate

your own heart.

My friend Bob Proctor, author of the book You Were Born Rich,

once told me, .I don.t care what they do with the money. They can

take it out and burn it for all I care. I.m giving it for me..

And that.s the point. While you want your gift to be received

and appreciated, what you.re really doing when you give it is

awakening your own spirit and activating a spiritual law.

I remember giving a friend of mine a treasured copy of the nowlegendary

book, The Robert Collier Letter Book. The book is

extremely rare, highly valued, and worth a lot of money.

My friend was at my house and said he had been looking for the

book for years. I had an extra copy and just handed it to him. His

eyes popped wide. He was stunned. He couldn.t believe it, and he

couldn.t stop thanking me.

That was also the last time I saw my friend.

Did he not appreciate the gift?

Maybe.

Was it too much for him to receive as a gift?

Maybe.

The Greatest Money-Making Secret in History! . Joe Vitale . Page 46

Would I give it to him if I had to do it all over again?

In a heartbeat.

Giving that gift to him made me feel great.

Here.s another example.

Some twenty-five years ago I was reading books and listening

to tapes by Barry Neil Kaufman, founder of The Option Institute. I

had little money at the time and found it hard to part with what I

had. But I wanted to give something to show my support for Barry.

So I sent him five dollars. It was a big deal for me, and I hoped it

would somehow add to whatever others were sending to Barry.

Then, in 1985, I went to The Option Institute and studied with

Barry, or .Bears,. as his friends call him. On the last night of my

stay there, we had a public Gratitude Night. Everyone who had been

to the Institute that week gathered in a room, sat in a circle and took

turns saying what we had been thankful for. This lasted three hours.

You can.t imagine the energy in a room of thirty people

thanking each other for three hours for all they had received. It was

phenomenal. I still vividly recall that night.

When Bears took a moment to speak, he singled me out. He

acknowledged me for my letters to him, for my support --- and for

the five dollars I had sent him many months earlier.

I was stunned.

While it had felt great to help Bears in a small way, I realized he

had felt great to receive it. It was a beautiful win-win.

Remember, how you feel as you give is the key.

The Greatest Money-Making Secret in History! . Joe Vitale . Page 47

If the other person feels the joy, too --- as Bears did with my

gift --- it.s further reason to celebrate and feel happy.

And if the other person says little and maybe even drops out of

your life --- as my friend with the priceless book --- allow it.

Again, how you feel as you give is the key.

.Money-giving is a very good criterion of a person’s mental

health. Generous people are rarely mentally ill people..

-- Dr. Karl A. Menninger

The Greatest Money-Making Secret in History! . Joe Vitale . Page 48


47 Limiting Beliefs About Money .

And How to Release Them Right Now

By Mandy Evans

I.ve known Mandy Evans for about twenty years. She is a

remarkable belief-clearing counselor. I asked her to compile a list of

the most common negative or limiting beliefs about money that she

could find. I also asked her to tell us how to remove them. The

reason for my request is sometimes people give but have beliefblocks

keeping them from receiving. Clear the blocks and the

prosperity comes. The following article by Mandy offers a truly

brilliant way out of the maze of limiting beliefs about money.

What you believe about money will play a greater role in your

level of prosperity and in your enjoyment of that prosperity than

most people imagine.

The Greatest Money-Making Secret in History! . Joe Vitale . Page 49

In fact, most people do not imagine the role beliefs play in their

financial success or lack of it. Most people never even think about

their beliefs. We just act on them.

I have been collecting examples of self-defeating beliefs like

squirrels collect nuts for the winter for a long time. Here are some

real beliefs about money from real people in real workshops and

classes. These beliefs cut off the inflow of money into countless

lives . or slowed it to a trickle. Some of them are familiar and some

are so unique that they seem strange. Sometimes the same belief can

be life-expanding for one person and life-extinguishing for another.

Read through this list and see if you identify with any of the beliefs.

1. Money is the root of all evil. (The actual quote is .The love

of money is the root of all evil..)

2. If I am successful people will hate me.

3. If I make a million dollars, I might lose it and then I would

feel stupid and hate myself forever.

4. There is not enough money to go around.

5. If I have a little more than I need to get by, someone else has

to go without.

The Greatest Money-Making Secret in History! . Joe Vitale . Page 50

6. If I have a lot more than I need to get by, lots of people will

have to go without.

7. It is better to take less than to be responsible for someone

else.s hardship.

8. Democrats punish the rich.

9. Republicans punish the poor.

10. If I make a lot of money, I will be betraying my father who

never made much money.

11. The rich get richer.

12. The poor get poorer.

13. I am smart and talented; I should get more!

14. You should always use money well.

15. Money is hard to deal with.

16. Money is hard to get.

17. You have to work hard to get it.

The Greatest Money-Making Secret in History! . Joe Vitale . Page 51

18. To save money you have to do without things.

19. Time is money.

20. I can.t have money and free time.

21. Money is not spiritual.

22. You have to do lots of things you don.t like in order to have

money.

23. I do not have enough to share or give away.

24. Accepting money obligates me.

25. It is better to take less than my due and be free from sticky

situations.

26. To be a valuable person I have to work more for less money

than other people do.

27. Having money stops you from being happy.

28. Money spoils you.

The Greatest Money-Making Secret in History! . Joe Vitale . Page 52

29. I will never have enough.

30. If I don.t feel bad about past mistakes and afraid about the

future I will make the same mistakes again. (From an

investment broker)

31. It.s best if I just want enough to get by.

32. You get what you deserve.

33. Being super-conscious about every single penny is the good

. the right - thing to do.

34. Never buy anything that you don.t need.

35. If you were a smart woman you would be supporting

yourself easily by now.

36. If you were a smart and cute woman you would have married

someone with money by now.

37. I always rent; owning a house would be too scary.

38. I would never feel secure if I had to be responsible for much


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